2024-09-22 13:30:20
The iPhone, one of the most popular devices in the world, has incorporated significant features in recent years to protect the privacy of its users. This continuous improvement in security is a fundamental pillar of the Apple experience.
The iPhone, one of the most popular devices in the world, has incorporated significant features in recent years to protect the privacy of its users. This continuous improvement in security is a fundamental pillar of the Apple experience.
Now, imagine you’re browsing an app and suddenly, you come across a notification asking if you want to allow the app to track your activity. This direct interaction puts control in the hands of the user, a significant shift from previous practices.
The Transparency Feature in Application Trackingintroduced in iOS 14.5 and evolved in later versions, is a clear example of this commitment to privacy. This feature allows users to decide whether or not to allow applications to track their activity and access their data.
This feature has not only benefited users but has generated a remarkable change in the technology industryCompanies like Meta had expressed concerns about how this feature could impact their advertising revenue.
According to a Financial Times report in 2021, collected by Cnetplatforms like Snapchat, Facebook, Twitter and YouTube could have collectively lost around $9.85 billion in ad sales due to this feature.
How to enable App Tracking Transparency on iPhone
To enable this option, iPhone users can go to Settings, Privacy, Tracking, and turn off the option that allows apps to request tracking. This will automatically block tracking requests from new apps and prevent them from accessing key information used for advertising.
In an environment where privacy is increasingly valued, understanding and using features like App Tracking Transparency on the iPhone is essential.. This tool puts the power in the hands of the user, aligning with privacy trends both in Europe and globally.