Nathan Elmaleh, co-founder of the influencer agency Follow, in charge of many content producers on social networks, has died. The young man died suddenly “last week” at the age of 33, confirms a source close to his company.
Alongside his three childhood friends, Ruben Cohen, Samuel Skalawski and Rubben Chiche, he founded the Follow agency in 2016 to support influencers in developing their digital communication strategies. At the time, influencer agencies were very rare in France. Their bet: bet everything on “Gen Z”. In other words, young people born between 1997 and 2010, who constitute the first generation born with the Internet.
On social networks, the young “talents” he supervised pay tribute to him. “I only remember beautiful and inspiring moments”, writes Sundy Jules on Instagram. “You accompanied me in my dreams by making my first clip (…) All our wonderful laughter and our lovely trips spent together… So many moments shared in recent years, I can’t realize that you are no longer with us” , he greets.
“You gave me a taste for work, you knew how to make me grow in the best possible way”
“You knew how to take me under your wing and you believed in me like no one had ever done before. I will continue to do you honor by working as you taught me. To continue to get up every morning with the determination that we had when we met. You gave me a taste for work, you knew how to make me grow in the best way, ”he writes again. The young man also salutes the “intelligence” and the “vision” of Nathan Elmaleh.
The Follow agency oversees Sundy Jules, Paola Locatelli, Sulivan Gwed, Mayadorable and Anna Rvr, influencers widely followed on social networks by 15-25 year olds, who have up to 2 million subscribers on some of their platforms. -forms.