Discounts, low prices, vouchers… The pitched battle of distributors around fruit and vegetables

The announcement fell in early June. “True to its discounter DNA, Aldi France completes its fruit and vegetable offer in its 1,300 stores through a selection at 0.99 and 1.99 euros. And the German brand lists the bargains in sight: 500 g of lemons or 200 g of mushrooms for less than 1 euro, or these organic carrots sold in 1.5 kg packets for less than 2 euros.