“Disgust”, “Collabos”, “Exaggeration”… The partnership between PSG and Pernod Ricard is controversial

by time news

2024-09-03 11:28:47

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Paris Saint-Germain and the Pernod Ricard team have announced a partnership until 2028. An impressive team and which has provoked the anger of many OM fans.

We have a partnership dispute. Paris Saint-Germain announced on Monday that it has entered into an agreement with the Pernod Ricard group, historically linked to the city of Marseille. Enough to provoke the anger of many Parisian supporters and Marseille, rivals on the football field.

“Shame, I launch #BoycottRicard” ; “Old Ricard must be turning in his grave” ; “Collaborations” ; “Aren’t you ashamed?” ; “Disgusting!”we can read in bulk on the social network X. Reactions which should not change the hearts of Parisian leaders.

In a joint press release, both companies announced that their team would deliver “Forward the entire portfolio of the group’s brands.” The contract runs for four years and will cover PSG’s men’s and women’s teams, as well as handball.

Also see – Summary and goals of Lille-PSG on September 1 (1-3)

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Pernod Ricard devient “The only club supplier of champagne and spirits, with the ultimate visibility and communication rights as the experiences we create”. The spirit brand has recently increased its contracts in football, especially with the English Football Association and the Arsenal team.

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