2023-08-10 17:00:00
DISPATCH — With two new “advertising” and “premium” offers, as well as a framework for sharing accounts, Disney+ is following in Netflix’s footsteps to try to turn the corner.
Since February 2023, Disney’s streaming platform has been losing subscribers. As AFP reports, according to results released Wednesday evening, the total fell from 157.8 million at the end of March to 146.1 million at the end of June (mainly because of the Indian market). Action reaction ! Disney+ will take the bull by the horns with two new offers: “Standard with ads” and “Premium”.
All current subscribers are on a “Standard” plan, which costs €8.99 per month. From November 1, 2023, all will be automatically switched to the “Premium” offer (better resolution and more screens) at €11.99 per month. It will be necessary to follow an opposition procedure to remain on the “Standard” offer.
In addition to this, a new offer at €5.99 per month will be launched: “Standard with advertisements”. Everything is in the title. In addition to France, these new formulas will be launched in the United Kingdom, Germany, Switzerland, Italy, Spain, Norway, Sweden and Denmark.
“The launch of the ad marks another step in the evolution of Disney+ in markets in Europe,” commented Jan Koeppen, President of The Walt Disney Company Europe, Middle East and Africa.
Meanwhile, in the US, the ad-free monthly subscription will increase further in October, from $11 to $14, double the original price four years ago.
Finally, like Netflix before it, Disney + also wants to tighten the screw on the sharing of passwords between users to prevent them from enjoying content for free.
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