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2024-07-23 16:12:31
In recent days, Disney+ users have noticed a change when accessing the application: its characteristic blue color is no longer there and now the design of the cover and the icon is a combination of different shades. A change that has a reason behind it.
Since its launch in November 2019, the streaming platform, which has a catalog of content from Pixar, Marvel, Star Wars and National Geographic, has maintained a design in which the electric blue color has prevailed, both in the logo and in advertising.
But now, when you log in, the logo that appears is a combination of green and blue tones, with a gradient in between. Something that responds to the company’s new strategy of integrating more content from other applications.
According to The Verge and other specialized media, lThe explanation behind this modification is given by the merger of Disney+ with Huluan American streaming platform.
The app has changed its color and the new design can now be seen in the app for televisions and mobile devices. (Disney+)
The merger of the two apps will allow US subscribers to access content from both platforms in a single service. and compete against other apps that are doing the same thing, such as Max.
For this reason, the new Disney+ logo is a fusion of two colors: blue, the app’s previous color, and green, the color that characterized Hulu.
While this change could cause confusion among subscribers outside the United States, especially in regions where Hulu is not as well known, because it is not available, It is just a design change, which does not affect in any way the content that is already on the platform or the cost of the subscription.
However, this would not be the only reason behind the color change. Currently, platforms such as Max, Paramount+ and Prime Video also use blue tones to display their applicationsThat is why Disney is looking for a way to distance itself from this trend and have its own identity.
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The app has changed its color and the new design can now be seen in the app for televisions and mobile devices. (Disney+)
In this way, the new color palette of the Disney+ logo aligns with the company’s global strategy of consolidating its presence in streaming services, especially after the purchase of 21st Century Fox in 2019 and the incorporation of Star as a brand, although this platform will eventually also be incorporated into Disney.
The new Disney+ logo can now be seen on the platform’s website and in the app stores, where the update has been implementedThe transition to this new design has been done gradually, so some people may not see it yet and may have to wait a few days to do so.
Disney+ is following in Netflix’s footsteps to crack down on shared accounts outside the home. After starting this plan in Canada, a few weeks ago it began to limit this option in the United States.a key market for the company.
US users have already started receiving notifications about changes to the terms of service, so from March 14 it was no longer possible to log in from a location outside the primary home.
Disney+ defines “home” as the set of devices associated with the subscriber’s primary residence, used exclusively by those who reside there.This measure aims to restrict account sharing to people who are not part of the same household, affecting other users who help pay for the subscription but live elsewhere.