Until then, the DIY sector had lagged behind the second-hand trend. Consumers, 91% of whom have bought at least one second-hand product according to the second-hand Novascope observatory, are used to buying clothes via applications like Vinted or Vestiaire collective and even in corners set up in stores. Ditto for refurbished cell phones. But not for a drill press or a circular saw blade. ManoMano, the leading platform in the online sale of DIY items wants to try to fill this gap by launching so-called second-life or refurbished products on its site.
Why such a delay for tools and DIY materials? “The market is clearly not yet mature, recognizes Anaïs Lesueur, vice-president of clients and marketing strategy for ManoMano. When 39% of customers already have second-hand cultural property, this rate reaches 12% in DIY. I believe that it is above all a problem of offers. There was a lack of partners specializing in reconditioning; and the specific domain of do-it-yourself was not the easiest from this point of view. »
Garden tools and bathroom equipment
ManoMano, created in 2012, is determined to position itself in a niche where the competition (Leroy Merlin and Castorama) is also discreet for the moment. “Our roadmap is ambitious and also responds to more responsible consumption issues, a very important point for us, adds Anaïs Lesueur. Our customers behave more environmentally friendly and save money. »
Currently Internet users can find 2,000 second-life references on the marketplace by clicking on a dedicated tab. These are mainly garden tools and bathroom equipment. ManoMano promises reductions of up to 35% off the new price. A cordless edger with battery and charger is thus offered at 50.60 euros against 79.95 euros in the new version. Another example is a sawing table displayed in nine for 486 euros and sold for 319.36 euros second-hand. In the long term, it would be a question of offering “second-hand options on our entire catalog so that the customer has the choice between a new or second-life product”, details Anaïs Lesueur.
The articles offered come from different channels. Beyond products reconditioned by merchant partners, these may be second-hand items put back on sale after a customer return, linked to order errors or withdrawals, but also end of series or never-used items whose packaging is damaged or missing.