Do you have a business and want to digitize it? They open a free call for 500 businesses in Medellín

2024-07-23 01:04:35

Click here to listen to the news.

In order to promote the digitization of small businesses and help other entrepreneurs in Medellín, Rocketfy.co, a start-up dedicated to facilitating online sales, opened a call to digitize 500 micro businesses in the city for free.

With this initiative, entrepreneurs will be able to access tools and training at no cost to make it possible micro, small and medium enterprises (MSMEs) affect electronic commerce and enhance their growth through the internet.

Alejandro Kratc, founder and CEO of Rocketfy, explained to EL COLOMBIANO that the platform allows companies to create their online store in less than five minutes, integrating payment methods and logistics solutions. This removes the traditional barriers of high costs, technological complexity and lack of consumer confidence.

“We started six years ago to build a platform that would facilitate online sales. When the pandemic happened, we saw that it was absolutely necessary for businesses that urgently wanted to stay afloat and that had to urgently digitize online sales. That’s why, We are committed to building tools that were very easy to use so that an entrepreneur could digitize quickly and create your online shops, your logistics and payments are solved in minutes.”

Interested companies have until Wednesday, July 31 to register for the call. Registration is possible through this link or visit the Social networks Rocketfy.co.

The training will take place almost on the 1st of August at 7 pm and will last an hour and a half.

What can those who register get?

Selected companies will be able to benefit from:

1. Free Online Store Design: Rocketfy will lead the creation of virtual stores for all businesses, facilitating the sale of products and services on the internet.

Kratc emphasizes: “Rocketfy is a platform that gives a company tools in less than five minutes so that it can start its online store, with integrated payments and logistics, so that its digitization towards e-commerce is much easier “.

2. Inventory management and payment options: Companies will have access to a platform that manages their inventory and offers different payment methods, including cash on delivery, increasing consumer confidence.

As the company explained, in many cases entrepreneurs get frustrated “when they’ve tried to sell online and don’t have clients. What we have to solve is that we allow them to charge in any municipality in the country for delivery, that is, the store can tell the buyer to pay when they receive.”

3. Training in e-commerce: Virtual training will take place on August 1, focused on creating, managing and optimizing an online store. The training covers aspects such as product descriptions and photos, attracting buyers and operating online businesses.

Kratc states that “This training will focus on running the online business. “It will focus on how to create the store, how to create good product descriptions and photos, then how you attract those buyers to your online store and then how you operate your business.”

4. Ongoing support: After the initial training, Rocketfy will provide ongoing support through entrepreneurial communities and support staff, ensuring that businesses can solve their challenges and continuously improve their online operations.

The CEO of Rocketfy points this out E-commerce allows SMEs to increase their reach by 50% beyond their physical headquartersAttract 20% more new customers, increase sales by more than 25% and reduce operating costs by 30% to 35%.

“Buyers will be able to buy their products with confidence that they will pay on receipt or they will be confident that there is a secure platform to buy from. And they expand their customer base by an average of 20%,” he states.

The Electronic Commerce Chamber of Colombia (Ccce) reported continued growth in electronic commerce in Colombia, with a 12.5% ​​increase in sales in 2023 and projections of an additional 17% growth by 2024.

However, despite this growth, many MSMEs still show resistance to digitization, which underlines the importance of this type of initiative to improve these indicators and Supporting small businesses in their transition to e-commerce.