2023-08-30 22:32:09
The pandemic has led to the digitization of shopping habits and has also valued the physical experience. The combination of two worlds as opposed as online and offline has given rise to a phenomenon called “Phygital”, which is also called “Figital” or “Physicaldigital”. If you do not know what it consists of and how the health sector can benefit from this phenomenon, we will explain it to you below.
What is Phygital?
This term is based on the connection between the physical and digital environment, integrating the best of both to create a memorable experience, both online and physically. It is a concept that initially arose in retail and, for example, allowed customers to buy products online and then pick them up in store. Although, currently, it has spread to other sectors such as medical care.
In offices and clinics, this strategy provides a 360º experience to the patient and, therefore, offers them more possibilities. Thanks to this strategy, the patient feels that they are talking to the same medical center at all contact points and care is careful and integrated from start to finish.
Impact on the patient experience
It must be borne in mind that the patient uses the Internet to search for specialists, ask questions and make appointments. Likewise, it values high-level face-to-face service, with attentive and dedicated professionals.
Because the patient has a lot of information accessible online, he takes a more active stance when it comes to his health care. For its part, the health center has much more control over the patient’s journey map, which are the steps the patient takes from the moment he notices his first symptom until the post-appointment.
With Phygital, not only the patient wins but also your office, since: it wins loyal patients (ensuring greater profitability); It allows you to organize the data in one place and, ultimately, gain visibility online.
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