Do you use AdBlock to watch ad-free videos on YouTube? The platform has already taken action

2023-11-04 19:12:54

In an attempt to counter the use of AdBlock, an ad-blocking tool by users who avoid subscribing to YouTube Premium, the video platform has taken drastic measures.

Using AdBlock has become a common practice for many YouTube users who want to avoid viewing ads on the platform without having to pay for the ad-free version, YouTube Premium, which costs $13.99 per month (around $50,000). pesos).

However, YouTube has decided to end this practice, arguing that the use of ad blockers violates its terms of service.

The measure is the restriction of content viewing for users who have active ad blockers. According to the new policy, the video player will be blocked after playing three videos if an ad blocker is enabled.

Over the course of October, hundreds of thousands of people chose to uninstall their ad blockers in response to this move.

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“Ads support a diverse ecosystem of creators around the world and enable billions of people to access their favorite content on YouTube,” YouTube spokesperson Christopher Lawton told Wired, defending the use of ads on YouTube. considering that the company earned more than $22 billion in ad sales.

This movement has sparked a wide discussion in the community of YouTube users, who criticize the restriction as an imposition to pay for the Premium version, causing users to look for alternatives such as AdGuard or AdLock, which according to Wired, in October registered a 30% more than facilities.