Azcona Brand Experience, with more than 35 years of experience as a design and communication agency in La Rioja, participates as a sponsor of the Rioja Wine Trade Mission 2023 event, which starts this Wednesday at Riojaforum. The event, organized by the Federation of Companies of La Rioja (FER), will bring together 38 DOCa Rioja wineries and 31 importers from 13 countries in a meeting that aims to promote new business relationships and increase the presence of Rioja wine in international markets.
And, in a meeting focused on increasing the presence of companies in the wine sector in the international market, Azcona is emerging as a great partner on this journey towards business growth. During his presence at the fair, he will present his Integral B2B (Business-to-Business) Marketing service for the wine sector, an invaluable tool that helps companies connect with other companies and commercial clients.
Thanks to a unique understanding of the needs and challenges faced by companies in the professional market, Azcona is capable of designing a personalized B2B marketing strategy that adjusts to the specific needs and business objectives of each organization, and that will be articulated in three general services with a common objective: to sell more.
The first great service is a pioneer in La Rioja, it focuses on attracting physical points of sale through the creation and optimization of digital funnels. Among the actions that are included within this first line of action are the strategic study for the capture of leads, the SEO positioning of the brand, the creation of landing pages and the integral design of SEM campaigns adapted to each new market. Thus, they will help the company to convert potential customers into real business partners.
The second service encompasses the design of comprehensive online sales strategies that guarantee traffic to the site and favor a direct return on investment in the company’s e-commerce. To create a truly effective action plan, they will carry out a complete study of the brand’s digital ecosystem, studying and implementing improvements in ecommerce usability through specialized UX and UI proposals, and developing a complete online branding strategy.
And as a complement to the first two lines of work, Azcona offers the possibility of creating and managing the presence of companies in professional marketplace platforms that help them increase the volume of sales at a national level, and open up new international markets.
If you are looking to expand your business into new markets nationally and internationally or if you want to create or optimize your online sales channels, you can see their projects and contact their team at www.azcona.eu or by phone 941145161.