Dong-A Pharmaceutical skin care technology, quick effect, effective effect
Marketing development targeting young consumers of the 2030 generation
Join the Olive Young 10 billion club and rank first in sales
New product launch in body trouble and pore elasticity area
Dong-A Pharmaceutical announced on the 14th that ‘Noscanine Trouble Serum’, the best-selling product of trouble care brand Pathion, has surpassed 1 million bottles in cumulative sales.
Analysis suggests that this achievement was achieved through a combination of several factors, including the efficacy of products related to trouble skin and trust in pharmaceutical companies. In particular, it is said to have received a good response from young people in their 20s and 30s in the increasingly competitive domestic cosmetics market.
Noscanine Trouble Serum is a product developed by Dong-A Pharmaceutical Derma Research Center based on skin research technology accumulated over many years. It contains ‘Heparin RX Complex’, a patented soothing ingredient, and is designed to help soothe skin troubles, sebum control imbalance, and temporarily reddened skin due to external stimulation. The patented core ingredient delivery technology ‘Rapidzome Technology’ was also applied. Dong-A Pharmaceutical explained that it is a technology that quickly and effectively delivers product ingredients to the skin to quickly soothe skin troubles.
It is assessed that marketing targeting young consumers also contributed to this achievement. Partyon released last year’s ‘Trouble Free? Liberate the Norscanines!’ A campaign was launched. A digital video was presented and a campus attack event was held. This year, they introduced a special package in collaboration with the popular character ‘Powerpuff Girls’ and received a great response from young consumers.
Thanks to positive consumer responses, Dong-A Pharmaceutical’s Party On brand is naturally expanding. It is growing into a comprehensive skin care brand by continuously releasing new products in the areas of body trouble and trouble pore elasticity as well as soothing skin troubles.
In particular, it was listed in the 10 billion club by Olive Young, Korea’s largest beauty channel, and ranked first in sales in the Skin Care & Dermo category. It also ranked first in real-time purchase rankings in the Naver Shopping Live Beauty category. It is said that the number of reviews for Noscanine Trouble Serum products on Olive Young’s online mall has exceeded 28,000. The buyer evaluation was 4.9 out of 5, proving high consumer satisfaction.
An official from Dong-A Pharmaceutical said, “We tried to provide optimal solutions based on skin research technology to consumers suffering from troubled skin,” and added, “Thanks to customers trusting and choosing our products, we were able to achieve the meaningful achievement of exceeding 1 million bottles. “There was,” he said.
Partyon said it has prepared event benefits to commemorate the cumulative sales of its products exceeding 1 million bottles. From the 18th to the 24th, the Norscanine Trouble Serum 50ml special set will be sold at a 26% discount at Olive Young’s online mall. Additionally, the Partyon Serum Misc Pack 4+1 purchase set will be introduced at a discount of up to 52%.
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Kim Min-beom, Donga.com reporter [email protected]
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Interview Between Time.news Editor and Dermatology Expert Dr. Lisa Kim
Time.news Editor: Welcome, Dr. Kim! Thank you for joining us today to discuss Dong-A Pharmaceutical’s recent success with their Noscanine Trouble Serum. It’s quite an achievement to surpass 1 million bottles in sales. What do you think are the key factors behind this success?
Dr. Lisa Kim: Thank you for having me! There are really several elements at play here. First, the efficacy of the product itself plays a crucial role. The Noscanine Trouble Serum is formulated with Heparin RX Complex, which is known for its soothing properties, and the innovative Rapidzome Technology that ensures rapid absorption. This combination directly addresses the needs of consumers with troubled skin, which has earned the trust of young adults in their 20s and 30s.
Time.news Editor: Trust certainly is a significant factor! Given the competitive nature of the cosmetics market, especially among younger consumers, how do you see marketing influencing this success?
Dr. Lisa Kim: Absolutely, marketing has been pivotal. The campaigns, such as ”Trouble Free? Liberate the Norscanines!” resonate well with the target audience. By using relatable and engaging strategies—like digital videos and collaborations with popular characters like the Powerpuff Girls—they effectively capture the interest of younger consumers. It also helps to build a community and brand loyalty, which is vital for sustained growth.
Time.news Editor: It’s fascinating how they managed to tap into pop culture to expand their reach. Speaking of which, could you elaborate on the importance of consumer feedback for a product like this?
Dr. Lisa Kim: Of course! Consumer feedback is invaluable, especially in the skincare industry where trust and satisfaction can significantly influence purchasing decisions. With over 28,000 reviews and a stellar average rating of 4.9 out of 5, it reflects not just satisfaction, but also encourages new consumers to try the product. High ratings can often lead to a snowball effect, where positive experiences are shared and attract even more buyers.
Time.news Editor: Clearly, the market dynamics are evolving, and consumer preferences are shifting. How do you think Dong-A Pharmaceutical can continue to build on this momentum?
Dr. Lisa Kim: They should focus on continuous innovation and product development. As consumer needs grow, it’s important to stay ahead of trends. Expanding their lines to address broader skincare issues, as they are currently doing with body trouble and pore elasticity, will keep them relevant. Additionally, maintaining strong engagement with their audience through social media and community-focused initiatives can further strengthen their brand presence.
Time.news Editor: With their entry into the 10 billion club through Olive Young, what impact do you think this will have on the brand’s future?
Dr. Lisa Kim: Joining the 10 billion club is a tremendous endorsement that can open up new avenues for growth. It not only solidifies their market position but also facilitates trust among potential consumers. As they gain visibility and recognition, they’re more likely to attract partnerships and expand distribution, which can lead to higher sales and a more robust brand presence in the market.
Time.news Editor: Exciting times ahead for Dong-A Pharmaceutical! Any closing thoughts on the significance of this achievement?
Dr. Lisa Kim: It truly highlights the intersection of science and consumer engagement in skincare. Dong-A’s commitment to research and understanding consumer needs is something that all companies can learn from. This success is a reminder of the potential rewards of investing in quality products and effective marketing strategies tailored to your audience.
Time.news Editor: Thank you, Dr. Kim, for your insights! It’s been a pleasure discussing the trends and impact of scincare innovations like the Noscanine Trouble Serum.
Dr. Lisa Kim: Thank you for having me! I look forward to seeing how this trend continues to unfold in the skincare industry.