Porsche’s advertising extravaganza: Macan and Dua Lipa battle for the spotlight
Objectively speaking, even if you watched a video clip of Dua Lipa on mute, it’s impressive. Objectively speaking as well, the purely electric Porsche Macan is mute anyway, but it still impresses. Which one would steal the show? Why should we care?
We care because Porsche has confronted us with this hypothetical question, as its new video promoting the Macan features both: the car and the pop superstar. The concept is this: instead of clichéd shots and marketing slogans, here we have a pleasant storytelling and visual representation of how Dua Lipa herself would direct an advertisement for the car.
It is unnecessary to recount and analyze what the video includes; after all, a picture is worth a thousand words, and moving images are millions more, so we provide it for you to watch as well, saving space on the server from a lengthy text.
It is a barrage of sequences that follow Dua Lipa’s racing imagination. We really like it, mainly because it deviates from the usual framework of promotional car videos; it is fresh, full of action and rhythm, and of course features Dua Lipa in a leading role… or is it the Macan that takes the lead? You will decide!
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