The founder of Telegram, Pavel Durov, confirmed the imminent launch of advertising messages in the messenger. Revenue from such advertisements will allow Telegram to continue to provide users with a free and unlimited service.
“Telegram will not show promotional messages in the chat list, private conversations or groups. Advertising will affect only large channels – services where there is already advertising, and the support of which leads to the greatest costs on the part of Telegram, ”the message says.
Payment is made for the number of impressions. The minimum CPM is 2 euros, the minimum budget for launching an advertising campaign is 2 million euros, is specified in the platform’s manual.
At the same time, 1 million euros is a deposit that will not be returned if the advertiser does not spend 10 million euros in the last 12 months. Advertising will be moderated, according to a Telegram message. Clickbait and unrealistic promises, references to personality and preferences, gambling, drugs, tobacco and alcohol, weapons, spam and more will be prohibited.
Personal data will not be used to display ads, says Durov. The content of advertising messages will depend only on the topics of the channels in which they are displayed, emphasized the founder of the messenger.
Advertising messages “will be unobtrusive.” “Only short texts are allowed in them, without external links or photographs. An advertisement can appear only after viewing all new messages in the channel, “Durov said.
According to AKAR, the online advertising market accounts for more than 50% of the total advertising market. At the end of 2020, the volume of online advertising amounted to about 253 billion rubles, while advertising in all distribution media in the same year amounted to over 470 billion rubles.
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