Dyson launches Dyson Chitosan styling treatments. Dyson takes its next step into the world of beauty treatment with its first styling products: the Dyson Chitosan styling range. Dyson Chitosan. “While other styling products use simple polymers that glue hair strands together, Dyson styling products work differently. The complex macromolecule used in Dyson Chitosan™ styling products helps create flexible bonds that wrap and support each individual strand, for twice the hold, with movement and shine,” says James DysonFounder and Chief Engineer. Featuring chitosan, a complex macromolecule derived from the Pleurotus mushroom and engineered with Dyson Triodetic™ technology, the range is the result of over a decade of investment in hair health. Dyson is now expanding its research capabilities in ingredient science. Building on the hair science research and innovation that underpins Dyson technologies, this new range of styling products follows the same Dyson engineering mindset, aiming to create high-performance products and experiences. The first Dyson styling products have been designed to work with Dyson technologies, so your favourite styles last longer. The range includes Pre-styling Cream, to be used on damp, towel-dried hair, to prepare hair for styling (in the light or nourishing formula; for straight/wavy or curly/very curly hair, and the Post-styling Serum, to be used on dry, styled hair, to define. Both are contained in a precision dispenser designed by Dyson and rigorously tested to deliver the same amount, dose after dose. The 100 ml bottle is refillable and the external packaging is tested and designed to last over time.
Dyson Chitosan is available in Dyson Demo Stores, on dyson.it and from Sephora starting from September.