2023-07-26 18:34:09
The 2023 early elections will be on August 20 and the president, vice president and legislators will be elected for a period of more or less one year and four months.
Data. Confirmed are 8 presidential pairings and until this Monday, July 25, the candidacies of the assembly members were made official. Meanwhile, the candidates campaign using social networks and with a discourse that seeks to reach the young electorate.
Situation. Citizens when dealing with the subject of politics are reluctant and point out that they are not interested in the subject for an endless number of reasons, but in addition to that, the current electoral campaign takes place in a very short time.
Sepal. Young people between the ages of 18 and 29 make up 25% of the electoral register, the same ones who know “something” about the national situation, according to Eric Alvarez, a political consultant, the segment from 16 to 39 years old is the most informed population, but they are also the people who move more for social causes than for political issues and will depend a lot on the abilities of the candidates to capture the attention of the voters.
Reality. By having this short period of time for the 2023 early election campaign, the candidates have opted for social networks in search of positioning, according to Alvarez, “the name, face, voice and partisan label to position themselves in the minds of the voters” , but there are also other points in which this same segment of the population “would not sit down to read a government plan and discuss social problems” and for this reason the candidates seek to generate conversation and make themselves known. However, this same segment has mentioned that on social networks, such as TikTok, they do not find data that allows them to learn more about them and their proposals.
Case. In view of this, he indicated that the candidates make use of the information, but this group “looks for political content that appeals to these causes (environmental, rights).
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