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“Free shopping”, “good shopping deals”… With inflation, self-help groups are multiplying on Facebook. Most of the publications are photos of shopping bags full to the brim and jackpots reaching several hundred euros. And in the lot, a word that comes up often: Emrys, a consumer cooperative that promises its members to gain purchasing power while doing their shopping. Created in 2014, the Savoyard company claims 200,000 members, spread across France and Belgium.