Easy swing with a thin top line… ‘K-Sonmat’ targeting Korean golfers

by times news cr

2024-04-24 12:10:44

[Leisure& DA스페셜] callaway golf
First joint research between US headquarters and Korean team
Korean style one-piece forged iron launched
Soft feel at impact – provides a comfortable swing
Receive an iron cover set with your purchase

Callaway Golf is launching the ‘X Forged Star Plus’ iron, which embodies the ‘K-touch’ preferred by Korean golfers, targeting the Korean market. The X-Forged Star Plus, which reflects recent iron design trends and is being released exclusively for the Korean market, is also the first product jointly developed by Callaway Golf’s U.S. headquarters and the Korean team.

Korea is the world’s third-largest golf equipment market after the United States and Japan, and Callaway has been paying attention to the Korean market for a long time. In particular, unlike the wood category, the Korean iron market has very unique and special elements, so it was judged that it would be difficult to satisfy Korean golfers with only the global and Asian models that had been released so far. Accordingly, we began researching the Korean iron market, and after close collaboration between the U.S. headquarters and the Korean team, Callaway’s first Korean-style iron, which would be popular among Korean golfers, was born.

Easy swing with a thin top line…  ‘K-Sonmat’ targeting Korean golfers

Exforged Star Plus is a one-piece forged iron that uses high-purity 1020C soft iron material to provide the soft feel of a premium forged iron. It is characterized by maximizing the feel and distance of the shot by precisely targeting the green with consistent distance and spin, which are the most important elements of an iron. The thin top line, sole, and long iron head design preferred by Korean golfers provides a comfortable setup at address, and is designed with optimal offset for a comfortable swing and excellent forgiveness.

In particular, the dynamic sole design applied to the advanced model shaves the back of the sole to help the club exit the grass smoothly, and the premium matte milky chrome finish not only provides a premium appearance but also reduces light reflection at address to prevent glare.

The iron set consists of two options. First of all, it consists of a 5PAS (8 pieces) set, which is the most preferred configuration by Korean golfers. AW·SW, with its professional wedge design, is reminiscent of a combo iron set. In addition, AW·SW is designed to handle the grind similarly to the S grind used in the actual Callaway wedge design to enable shot control in various situations. Additionally, a 5P (6 piece) set configuration has been added as an option for golfers who use wedges, meeting the diverse needs of Korean golfers. The shaft option is also equipped with ‘NS PRO 950 & MODUS 105’, the most preferred by Korean golfers, and DG MID 115 has been added to the 5~P configuration. Although it has the specifications of a premium forged iron, it is priced competitively, and a premium iron cover set is provided to all purchasing customers.

To commemorate the release of the This event is both a consideration for customers and confidence in the product so that they can fully experience the performance of the product by using it in a variety of ways, not only on the practice field but also in rounds, with enough time for a month.


Reporter Cho Seon-hee [email protected]

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2024-04-24 12:10:44

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