To take advantage of the shopping trend in streaming and fashion for the sale of collectables, the famous online auction site eBay has just launched eBay live, its own platform dedicated to online auctions. live, for rare and collectible items. A big step into the world of online sales, from one of its traditional players.
In recent years, the trend of teleshopping on social networks has emerged in China, to quickly become a mass phenomenon. The idea is to sell products during a video program in streaming (like on Twitch), while offering online shopping channels provided by live video social media platforms.
Chat, react and buy via live video
This trend has a particularity: very often, influencers are hired to take care of the sale. The merchant thus ensures a large audience, which will be able to comment and interact during the live.
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For its launch on Wednesday, June 22, eBay is planning to hold eBay seller Bleecker’s trading card auction, hosted by DJ Skee.
Other Internet giants are trying to adapt to this trend, which could become increasingly popular. Amazon, for example, launched a live service for influencers in 2020, and Facebook (Meta) also offers e-commerce platforms. Last year, TikTok also started broadcasting live video “infomercials”.