Singer of the decade, Eden Ben Zaken was chosen to serve as the new presenter of the shoe chain TOGO. The campaign is valued NIS 8 million was signed for a period of one year during which Eden will be photographed with the brand’s shoe and accessories collections.
Eden Ben Zaken broke into the Israeli consciousness on the reality show “The X Factor Israel” and has since established herself as a leading singer and composer in the Israeli music industry since winning the title of Singer of the Decade of Israel. In the past year, ‘Moabat’ has won YouTube’s album and song of the year, capturing Menorah Hall in a joint show with Zehava Ben, a 360-degree show in front of 12,000 people in the audience, a show that made history and made her the first female singer to perform in this type of show at Menorah Hall.
During the period, Ben Zaken will be photographed for the company’s large-scale campaign, which will include all the advertising media and, among other things, will take a significant part in the company’s digital activities with unique content that it will produce for it. The singer was chosen by the company due to the work because there are similarities between the Israeli Eden and its success and Togo, a local company that was established and changed the face of the shoe market in Israel.
Ayelet Pichon Oz, VP of Marketing for the Shoe chain TOGO: “The choice of Eden was made due to its adaptation to the brand’s values, including trends and accessibility. Eden and its unique success story are an inspiration to many women and girls around the country. Over the coming year, Eden is expected to lead unique creative moves that will present the chain’s new collections combining its unique personality and style. The new campaign is expected to come up this spring with the unveiling of the new summer collection of TOGO“