The campaign is the product of a multicultural communication project in which 1,000 students from the design departments of 35 universities around the world participated, with the aim of raising awareness of cleaning plastic pollution at sea around the world. The posters are displayed on the UN website, and are published these days of Passover on billboards in the city of Eilat, as part of raising awareness among the masses of Beit Yisrael who visit the city.
The messages on the posters artistically reflect the voice of the younger generation from all over the world, crying out to protect the planet, water sources, the oceans in general and the Red Sea in particular! The non-commercial project, which is copyrighted by universities and students, was attended by 60 professors and lecturers and about 1,000 students from Argentina, Brazil, Australia, New Zealand, Canada, Chile, Peru, Venezuela, Uruguay, USA, China, Colombia, Denmark, Finland , Sweden, Germany, India, Indonesia, Iran, Ireland, Italy, Mexico, Mozambique, Russia and South Africa. Prof. Helmut Langer.
The campaign, which is currently being displayed on billboards in the city of Eilat and on two CTV signs in the city of Eilat, was presented on the UN website on the occasion of “International Oceans Day” in many countries around the world, and now part is also shown in Eilat The municipality and the “Ecofis” association, which runs the joint project for Eilat and Aqaba – “The Red Sea” under the management of Zvika (Ziggy) Livnat – is an underwater photographer, educator and explorer of National Geographic.
Assaf Admon – Director of the Eilat-Eilot Regional Environmental Unit Notes that the posters in the campaign show environmental pollution issues at sea and beaches and the damage caused by disposable utensils, straws, plastic bags and cigarette butts to seabirds, fish and marine animals and to the contamination of microplastics and plastic particles that get into the food we eat. Assaf also notes that the campaign is in line with the many actions that the city of Eilat is carrying out to protect the sea and that it was the first to lead legislation to ban the use of plastic in the Red Sea. During Passover, there will also be activities to protect the sea with the help of the “Shomrei Hamifratz” youth movement and through information on the beaches, distribution of garbage bags, cones for collecting cigarette butts on the beaches and more.