2023-10-27 13:01:44
El Corte Inglés presented yesterday at a great event in Callao City Lightsin Madrid, its new campaign “Welcome To The New Era” aimed at generation Z.
The campaign’s protagonists attended the presentation: Ana Mena, Oscar Casas and Álvaro Mel and more than 400 guests and characters such as Anna Castillo, André Lamoglia, Lola Lolita, Marta Díaz, Sofía Surfers, Sara Socas, Lola Rodríguez, Dani Fernández, Nia Correia, Aida Domenech, Alba Paul, Marina Rivers, Marta Lozano, Teresa Andrés Gonzalvo, María Fernández-Rubíes , Gara Arias and Tomás Páramo. In addition, it had the DJ and host Lucas Loren, as master of ceremonies, and Ana Mena and DJ BJones performed (the only Spanish woman to have played at the Torrorrowland festival, a temple of world electronics).
Participating in the event were El Corte Inglés’ own fashion brands Easy Wear, Green Coast and Sfera and external brands such as Converse, New Era, Lacoste, Levi’s, Wrangler, Diesel, Brownie, Desigual, UGG, Tommy Hilfiger and Dr. Martens; de Belleza, Mac, Sephora, 3Ina, Etnia, Rimmel, Maybelline, Bourjois, Nyx, Cocunat, Freshly Cosmetics and Glowfilter TBC; from Electronics, Apple, HP, Intel, Fujifilm, JBL, SMEG, Fujifilm and LG and food from Mahou, Coca-Cola, Lays, Doritos, Sunbites, Diageo, Juancho’s BBQ, Empanadas Malvón and Pringles.
The English Court join in this campaign the fashion, beauty, technology and food becoming the unbeatable destination for this generation Z, who lives with new codes and languages.
The photographer of “Welcome To The New Era” has been Pablo Sáez and the videographer Félix Bollaín (nominated for a Latin Grammy 2023). The song is Ana Mena’s latest hit, “Madrid City.”
#Corte #Inglés #presents #campaign #Era #focused #generation