Today – on election day, which is also a Sabbath – crowds of Israelis will flock to the shopping centers. Traditionally, a jump of tens of percent is expected to be recorded in the sales volumes of the fashion chains and the electrical and electronic goods stores, and this is also thanks to promotions in dozens of businesses. To this must be added the traditional sales promotions of the month of November, which on the occasion of the elections were brought forward this time.
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An analysis by the Gamma Management and Clearing Company, from the Phoenix Group, shows that in the four rounds of elections that have taken place since 2019, the ones who benefit the most from the Sabbath day are businesses in the fields of fashion, electrical and electronic products, tourism and restaurants. On election day in April 2019, credit card purchases in the fashion business jumped by 36%, and the average purchase amount increased from NIS 743 to NIS 1,326.
In the March 2021 elections, the average purchase amount at electrical and electronics stores increased by 69% compared to a normal shopping day.
On Shabbat, when dining and entertainment places remain open, the average spending in restaurants in April 2019 increases by 37% – from NIS 92 to NIS 126. In the September 2019 elections, the average purchase amount increased by 29%.
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The increase in shopping cycles today is also explained by the introduction of the traditional November shopping specials, including Shopping IL, Black Friday, Cyber Monday and more. The Fatal hotel chain will offer 20% discounts today and on the Israeli online shopping day, which will be held on November 9-10, for redemption in the months of December 2022 and January-February 2023.
The Visa Cal credit card company is offering a discount to new entrants and holders of the CalFix BACK credit card, which provides cash back on every purchase. In the current month, including today, a double refund will be given for every purchase in foreign currency on international websites.
Maman’s automatic package sorting center in Benin is preparing to handle 200,000 packages a day, which are expected to arrive during the month. The company intends to operate two automatic package sorters, which will work 24 hours, seven days a week – at a rate of 8,000 packages per hour.
According to Maman Group data, the online shopping market (ecommerce) grew from 5 million packages in 2020 to 6 million packages in 2021. The company is expected to end the year 2022 with handling a record number of approximately 8 million packages.
According to Iris Zaira, Vice President of Sales and Service: “As the leading company in the field of air cargo in Israel, we are required to be constantly attentive to the needs of customers and make the necessary adjustments in order to shorten, reduce and optimize the supply chain.”