Elektra’s share jumped about 10%; “The activity of air conditioners in Israel and abroad is on the rise”

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Electra Consumer Products Company


Electra needs
+9.5%




Base:11,890

opening:11,890

High:14,500

low:11,890

change:24,342,282

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which is engaged in the import, production and marketing of electrical consumer products and operates the chains of electrical warehouses, Beitan wines and more, in the third quarter brought in NIS 1.68 billion and posted a net loss of NIS 20.7 million. By neutralizing the company’s food activity – reorganization of the Beitan Wines branches and their transfer to Carrefour – the company earned NIS 52 million.

Following this, the company’s stock jumped 9.5% in trading today to a price of NIS 130.2, which represents a market value of NIS 2.82 billion. In an interview with Bizportal, he speaks CEO of the company Zvika Schwimmer On the company’s activity in the past quarter, on Beitan-Carrefour wines and Chafi Kadima.

What are your highlights for the past quarter?
“We are seeing a combination of several things: in the electrical consumer goods sector, we have seen for over 10 consecutive quarters growth in the air conditioner sector, even in the last quarter we continued to grow in all indices in everything related to air conditioning. In the context of the production and development of heating systems abroad, we are also In partnership with BOSCH and we have also signed agreements with major customers in Europe and we are receiving positive wind from the market both following the gas crisis in Europe and following the regulatory changes. This week we published an agreement of one billion shekels for the years 2023-2026 and I believe that in the near future we will see additional agreements in the field of manufacturing heating systems and for this purpose we are establishing another factory in Ashkelon.

“We see a very strong segment in the field of electrical retailing and this year we will reach a rate of NIS 2 billion in activity in this sector. In the food sector, we announced that all our results related to the ‘Carrefour’ brand were very good, the sale of the products under the new brand was very positive and achieved very high market shares. At the same time, we see the stores that have completed the renovation and the conversion to what will be Carrefour in 2023 as a very positive segment with an increase of over 30% in the sales results in these stores. The establishment of the club and the introduction of Columbia and Adidas activities are also part of many things that are brewing and it was possible present them in the last report”.

What does the activity in the field of air conditioners look like? What will be the profit?
“We have developed new products for the local market, we are working very hard in the field of projects, we continue to grow in the field of overhead air conditioners and in the mini-central field, we are prepared for the regulatory changes and we will continue to see the development of sales and profitability next year as well. We must take into account that there are changes in the supply chain and we have reached good agreements with the suppliers. The rate of profitability in the field of air conditioning should exceed 10%, and together with the activity of the heating systems, I estimate that the profitability can be even higher than that.”

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Will there be a reduction in reputation following the losses of Beitan wines?
“It shouldn’t be. We own Beitan wines at this stage 35% fully diluted and we have carried out a reorganization, most of which is a prelude to the depreciation on the stores that are being renovated and will be renovated in the future, and for that reason it was right to do it now.”

What was in the current report that made the stock jump?
“The essential thing, in my opinion, is the growth in sales of air conditioners together with the jump in the volume of exports abroad and the strong segment in the retail sector, along with the positive indicators we receive from the food market regarding the Carrefour brand and regarding the renovation of the stores. In the end, we also showed growth in air conditioning, in exports abroad, in electrical retail and in the renovated stores in the food market – all of these testify to the growth.”

Where will you be in two years?
“Today Electra Consumer Products is a very large consumer player with a strong credit club and with a combination of electrical retailing, strong export and production and a strong food category. All these things have come together and the market also now understands better what we are talking about. When things mature I think we will achieve very good results “.

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