2023-02-15 12:10:31
When Twitter users opened the app on Monday, many were surprised. The tweets displayed at the top were all from one person: Twitter-Boss Elon Musk.
And that’s no coincidence, like the industry medium „Platformer“ reported.
Accordingly, James Musk, cousin of the company boss, sent an “urgent message” to all Twitter software developers on Sunday night: “We need to fix an issue with engagement across the platform.”
When the tired employees opened their laptops, the nature of the emergency became clear: Elon Musk’s tweet about the Super Bowl received fewer reactions than that of US President Joe Biden (80).
► Biden’s tweet sharing that he and his wife are cheering for the Philadelphia Eagles garnered nearly 29 million views.
► Musk, who also tweeted his support for the Eagles, “only” racked up a little over 9.1 million views before deleting the tweet.
For Musk obviously an absurdity! After he threatened to fire the employees involved, they rewrote the algorithm. Namely in such a way that every message from the Twitter boss has the highest priority in the display.
Musk’s antics may seem absurd, but the billionaire has been struggling with his Twitter reach more often lately. According to internal sources, he was annoyed by the “low” visibility of his tweets and He is said to have even fired a developer because he explained to him that interest in Musk had generally decreased – and that his Twitter reach was therefore also declining.
When more and more users complained about the flood of Musk messages on Monday, the Twitter boss reacted – and had the algorithm changed again. “Please stay tuned in while we make adjustments to the uh… ‘algorithm,'” he tweeted.
Now the mass of Musk tweets doesn’t seem to be that big anymore. But once again, this process shows what many feared after Musk’s takeover of Twitter. For the Twitter boss, the social media platform is one thing above all: his playground.
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