Elon Musk on Tuesday encouraged automakers to return to Twitter in a new sign that the refusal of some companies to advertise on the social network is damaging their economic viability.
Musk stated in a tweet that “companies in general are missing out on the incredible opportunity Twitter provides to reach customers.”
The message from the owner of Twitter is a response to another tweet that collects viewing figures for automobile manufacturers’ publications on the social network.
According to these data, in the last 30 days Tesla’s tweets they had 275.6 million views, while those of Dodge, one of the brands of General Motors (GM), amounted to 1.74 million. Ford got 930,000 views, Jeep 840,000, Honda 390,000, Chrysler 230,000, Kia 170,000 and Volkswagen 50,000.
In November 2022, shortly after Musk acquired Twitter for $44 billion.General Motors announced the suspension of its advertising activities on the partner networkl, although he also indicated that he would continue to use it to communicate with his clients.
GM sources then expressed concern to EFE that confidential information and data related to GM’s advertising activities on Twitter could be at risk now that the platform is under the control of Musk, who is the CEO of rival Tesla.
Other companies like Ford y Jeep they also made the same decision, compounding the decline in Twitter ad revenue.
As recently reported by “The Wall Street Journal”, to encourage the return of Twitter advertising is offering $250,000 in advertising to companies that spend another $250,000 on the same concept over the next few weeks.
The same newspaper noted that Musk’s campaign for the return of advertisers on Twitter was not working.