2023-07-24 14:40:00
DISPATCH — Elon Musk formalized on July 24 the transformation of Twitter into “X”. The emblematic 17-year-old blue bird therefore definitely gives way to the businessman’s favorite letter. A change of identity that allows the brand to be part of the billionaire’s ecosystem, while opening the door to new development possibilities.
“We will soon say goodbye to the Twitter brand and, gradually, to all the birds,” wrote Elon Musk on Saturday evening. This morning, Twitter CEO Linda Yaccarino was enthusiastic: “X is here! We’re going to do it!” Then, the new brand logo appears and the domain name “x.com” now refers to the network.
— Elon Musk (@elonmusk) July 23, 2023
A brand identity
Tesla and his “Model X”, SpaceX or even “X Corp”… X is a mathematical symbol that Elon Musk is particularly fond of. It can also be noted that he is gradually harmonizing his different companies with each other.
Initially, “X.com” was the domain name of the online bank he founded, which later became PayPal. Since last April, the parent company of Twitter has been renamed “X Corp”, which already hinted at a complete identity change. Finally, he directs the artificial intelligence project “xAI” launched in early July, which he said aims to “understand the true nature of the universe”.
We also find the letter in the first name of one of his children, a boy baptized X Æ A- 12…
“Unlimited interactivity”
Dangerous fanciful for some, misunderstood genius for others, Elon Musk sees things big. Regarding Twitter, he planned to transform the social network into a multi-faceted application, like WeChat in China.
Used by a billion people, the latter is a real Swiss army knife that allows you to make an appointment with the doctor, to do your shopping, to order food, to trade online… not to mention the community aspect of a social network. Elon Musk made no secret of his fascination with WeChat: “There is no WeChat equivalent outside of China. You basically live on WeChat in China. If we can recreate that with Twitter, it will be a big hit,” he told Twitter employees in June 2022.
For a few weeks already, when he launched the paid subscription to “Twitter Blue” and the advertising remuneration of the most followed accounts, we guessed a more commercial path. To this should be added payments, banking and commercial services. And “X” won’t stop there.
“Powered by AI, X will connect us in ways we are only just beginning to imagine,” Ms. Yaccarino explained in a tweet. “X is the future state of boundless interactivity — centered around audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunity,” she also wrote.
“Everything” is what one should be able to expect from “X”. This has at least the merit of making people talk. On the social network, which some have fun calling “Twix” since this morning, Elon Musk and #TwitterX are top trends.
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