Emily Atack Embodies 1980s Glamour as “The Duchess” in New Agent Provocateur Campaign
This article details Agent Provocateur’s Spring/Summer 2026 campaign, starring Emily Atack as “The Duchess,” a character heavily inspired by the opulent and often scandalous aesthetic of the late 1980s, notably the “bonkbuster” novels of Jilly Cooper.
Key Highlights:
* Inspiration: The campaign draws heavily from Atack’s role in the series “rivals” and the work of Jilly Cooper, specifically her novels known for their dramatic storylines and glamorous characters.
* Aesthetic: The campaign embraces 1980s excess, featuring lace, PVC, corsets, and even a riding crop, creating a bondage-tinged, playful, and luxurious feel.
* Location: Shot at the grand Camfield Place, the location reinforces the campaign’s theme of countryside grandeur.
* Atack’s Experience: Emily Atack describes the collaboration as empowering and creatively fulfilling, enjoying the entire process from initial meetings to the final shoot.
* Creative Vision: Creative director Sarah Shotton aimed for an “over the top and really fun” aesthetic, believing Atack was the perfect choice to embody the bold and gorgeous spirit of the campaign.
The campaign aims to reignite interest in the “bonkbuster” genre and presents a vision of empowered femininity through a lens of 1980s glamour. The images showcase a lingerie collection that is both luxurious and provocative,with a clear nod to the fox hunting aesthetic seen in “Rivals.”
