Model Emily Ratajkowski has brought the ultra-strappy string bikini back into the spotlight through a series of vacation photos from Greece. On August 2, the 35-year-old shared an Instagram carousel titled julio/Ιούλιος/july
—written in Spanish, Greek, and English—featuring various iterations of a daring swimwear style characterized by straps that wrap multiple times around the waist.
Return of the Strappy Swimwear Trend
The spicy swim trend,
which was a prominent style in summer 2023 before falling in popularity to more classic designs, is being revived by Ratajkowski. According to Marie Claire, the model wore several variations of this look, including a black-and-white polka-dot style and an abstract orange-and-cream motif. These specific suits are from her brand, Inamorata, specifically the Las Olas two-piece, which features a loincloth-like bottom and extra-long ties designed to wrap around the torso.
While pagesix.com notes that Ratajkowski’s brand has ceased production, other retailers such as Edikted, Sommer Swim, and Magda Butrym are currently stocking similar strappy swimwear.
Greek Vacation Highlights
The Instagram “photo dump” included a variety of seaside activities and imagery:
- A close-up selfie in a navy blue and white polka-dot bikini taken inside a coastal home.
- A video of Ratajkowski dancing on the stern of a boat with a Greek flag visible in the background.
- Images of Grecian ruins at sunset.
- A photo of herself skinny-dipping at night while holding a glass of wine.
The carousel also captured a more subdued moment at an oceanfront dinner. Ratajkowski, wearing a dark brown halter top, was photographed reaching across a white tablecloth to hold the bandaged hand of an unidentified companion. The model did not provide an explanation for the injury or identify the person, according to Foxnews.
Public Reaction and Business Strategy
The post garnered over 400,000 likes in less than 24 hours, though it also drew mixed reactions. Some social media users criticized the model for sharing her success and beauty for admiration. Other followers defended Ratajkowski, noting that social media marketing is a crucial business strategy for her as the founder of a bathing suit line. Ratajkowski has previously refused to apologize for her dress choices or the content she shares on social media.
Personal Transitions and Literary Success
This viral essay has since served as the basis for an upcoming book, also titled “Mother F—ker.” According to pagesix.com, the book was acquired by Penguin Press for a seven-figure sum following a 12-way bidding war.
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