In recent years, the physical activity levels among Peruvians have seen a notable shift, notably among those aged 26 too 35, who remain the most active demographic. A recent study reveals that while overall participation in sports has slightly decreased compared to 2023, this age group typically engages in an average of three sports, including running, soccer, and gym workouts. Interestingly, motivations for exercising vary by age; individuals over 35 frequently enough cite stress relief as their primary reason, while younger participants focus on the happiness that comes from physical activity.This trend highlights a growing emphasis on mental and physical well-being among Peruvians,surpassing conventional goals of appearance.The fitness landscape in Peru is experiencing significant growth, with a recent study by Trainigym revealing that the number of gyms has surged to 4,026, encompassing autonomous gyms, crossfit boxes, specialized studios, and functional training centers. This expansion reflects a broader trend, as regular exercise participation among Peruvians has increased from just 2.5% before 2022 to 6% today, translating to approximately 2.05 million active individuals. Industry experts, including Thiago Somera, country manager of Smart Fit, emphasize that while more people are eager to engage in fitness, they are also exploring diverse options to find the best fit for their personal preferences.The wellness industry is experiencing a significant transformation, with a notable shift towards innovative fitness formats that prioritize both physical and mental health. As traditional gyms face challenges, including the exit of major players like Bodytech, new training methods such as Pilates and CrossFit are gaining traction, particularly among individuals over 30. José De Rivero, owner of Elevate studio in Miraflores, highlights the growing demand for Pilates classes, which now surpasses that of yoga. This trend reflects a broader societal movement towards holistic well-being,as consumers increasingly seek environments that foster health and balance in their daily routines.In a growing trend towards holistic wellness, fitness centers like KO and Altair Crossfit are redefining the training experience by integrating functional workouts, boxing, and community-building initiatives. Alexandra Llosa del Río,founder of KO,emphasizes the importance of mental,physical,and emotional balance,noting a significant 10-point increase in brand recognition in 2024,according to Impronta Research. Meanwhile, sofía Bermeo from Altair Crossfit highlights the demand for personalized experiences and supportive environments, as users seek not only to relieve stress but also to foster connections that enhance their overall health and well-being.Bounce studio, Lima’s first trampoline-focused fitness center, is revolutionizing the workout scene by offering unique and engaging classes that cater to all ages and fitness levels. founded by Camila drago, the studio has quickly gained popularity, attracting around 300 students monthly with its innovative approach to fitness. This summer, Bounce Studio is expanding its reach to Asia’s La Isla beach, hosting classes and events, while plans for a larger facility in San Isidro or Miraflores are underway. With a diverse range of classes, including ‘full tone’ sessions that combine high-intensity interval training and weights on trampolines, the studio is particularly appealing to clients aged 30 to 35, who are eager for a fun and effective workout experience.Innovative training programs that emphasize the connection between mind and body are gaining popularity,particularly among individuals aged 35 to 45 who seek to enhance their health and wellness.These programs, including crossfit, cater to a diverse demographic, attracting participants ranging from teenagers to seniors in their 70s and 80s. Pricing for classes varies, with single sessions starting at S/48 and packages of ten classes available for S/430, making these fitness options accessible to a wide audience. As more people recognise the benefits of holistic fitness approaches, the demand for such unique training experiences continues to rise.Altair Crossfit, a well-established fitness center with over a decade in the industry, is undergoing significant changes following the pandemic’s impact, which forced the closure of its Miraflores location. Now focusing on its expansive 950 m² facility in surco, Altair is set to invest approximately S/100,000 in renovations aimed at enhancing physical and emotional well-being for a broader audience. The gym plans to introduce tailored training programs for local running and biking communities,and also an intermediate CrossFit program designed to make high-intensity workouts more accessible to newcomers. This strategic shift reflects Altair’s commitment to fostering a supportive fitness environment for all.KO, a dynamic fitness brand founded by Ale Llosa, is set to expand its presence substantially in 2025, with plans to open a new location in magdalena this week and two additional sites in Lima by year-end. Currently operating in seven countries, KO aims to penetrate the North American market with its first Miami location, alongside new openings in Colombia, Madrid, and Mexico. The company, which combines boxing, martial arts, boot camp, and yoga into a holistic training system, has experienced a robust annual sales growth of approximately 20% and is targeting a total of 10 new locations this year to meet the increasing demand for stress-relief fitness solutions among busy professionals and students.Elevate Studio is redefining wellness in Peru with its diverse offerings of yoga, pilates, and barre classes.Catering to a clientele primarily aged 26 to 50, the studio emphasizes personalized group sessions, accommodating up to 10 participants, and intimate pilates classes for just two. As the demand for fitness solutions rises, particularly among those feeling the effects of a sedentary lifestyle, Elevate’s barre classes—an innovative blend of ballet, yoga, and pilates—are attracting a younger audience in their 20s. With monthly attendance ranging from 200 to 900 clients,Elevate is not just a fitness center; it’s a community focused on promoting health and well-being,encouraging individuals to view their wellness investments as essential rather than optional.The rising popularity of Pilates classes, particularly those utilizing specialized equipment like reformers, is reshaping the fitness landscape. With prices for individual sessions reaching S/74 and packages of eight classes costing around S/520, studios are investing in high-quality machines to meet demand.Notably, Elevate is expanding its offerings, aiming to increase its inventory of reformers from two to five, while also exploring rental spaces for these premium classes.This trend is not going unnoticed by major fitness players; Smart Fit recently announced the launch of Bio Ritmo,a premium brand designed to provide unique fitness experiences,highlighting the growing interest in personalized and unconventional training formats.Smart Fit is set to expand its premium fitness offerings with the opening of its third Edge location in San Isidro, Lima, this February. This new multiboutique facility will feature a diverse range of group classes, including boxing, spinning, functional training, and weightlifting, all designed to foster a strong community atmosphere. With an investment of approximately $1.2 million, Smart Fit aims to cater to its growing clientele, which currently stands at 24,500 members, primarily professionals aged 35 to 45. The company anticipates a 30% increase in membership this January compared to the same month last year, reflecting the rising demand for specialized fitness programs in a post-pandemic landscape.A recent study by impronta Research reveals a growing trend in Peru’s fitness market, with 51% of respondents expressing interest in gym memberships, a notable increase of nearly 10 percentage points from last year. The average annual membership fee that consumers are willing to pay remains at S/ 140, similar to previous years, but there is a rising willingness to spend more, with intentions to pay S/ 250 or more increasing from 5% to 7%. The highest demand for memberships is seen among individuals aged 26 to 35 in Lima, highlighting a shift in consumer preferences towards specialized fitness offerings that can significantly exceed traditional gym pricing.The fitness industry is witnessing a dynamic shift as consumer preferences evolve towards specialized training environments and wellness-focused experiences. According to industry expert Domínguez, two prominent trends are emerging: the rise of smaller studios offering targeted workouts that cater to holistic health and the global surge in large-scale facilities designed for serious weightlifters and bodybuilders. This dual approach not only reflects a growing commitment to personal fitness but also highlights the industry’s adaptability in meeting diverse consumer needs. As the market continues to expand, these trends are set to redefine the landscape of fitness in 2025 and beyond.
Entrenamientos no convencionales | Barré, KO, pilates y más: el ‘boom’ de nuevos entrenamientos que conquistan, sobre todo, a los mayores de 25 | Boom de estudios | Boutique | Barré | Crossfit | Bootcamp | Pilates | Bootcamp | Circuitos de entrenamiento | Mercado fitness | Gimnasio | ECONOMIA
37