The “Eroka” chain presents jeweled glasses – Photo: Rotem Lebel
Trend Alarm – Jeweled Glasses!
“Eroka” launches the “Swarovski” brand collection, adorned with crystals.
The “Eroka” chain, the home of the brands and the chain that leads the fashion of sunglasses and eyewear in Israel, is proud to launch the most talked about trend for the summer that all fashionistas have appropriated: adorned glasses, sparkling with crystals.
The new collection of the international fashion brand “Swarovski”, offers sunglasses with a statement on the one hand, and on the other hand in a clean, minimal and feminine design.
The “Eroka” chain presents jeweled glasses – Photo: Rotem Lebel
Inspired by the idea of making crystal accessible to more people, Daniel Swarovski, a bohemian jeweler, patented an electric cutting machine that cuts crystal more accurately than by hand. In 1895 he founded Swarovski in the small town of Watens, high in the Austrian Alps, because the energy potential offered by the nearby rivers made it the ideal destination for Swarovski’s first production site.
Daniel Swarovski’s vision was to use the crystal to create a ‘diamond for everyone’, and his pioneering spirit and innovations in glass cutting helped the company continue its mission. Today the eyewear collection combines the use of crystals, pearls and unusual glass cutting techniques. These are perfect combinations of modern femininity, classic shapes and designs.
The “Eroka” chain presents jeweled glasses – Photo: Rotem Lebel
Among the details of the collection can be found: models of relatively small round lenses in summer shades of pink, bronze, yellow and blue, identified with the John Lennon periods and the flower children of the 70s. We can also enjoy an oversized pattern in the shape of an octagon, in temporary shades of black and cream.
Prices: starting from 1499 NIS
Obtainable at Eroca Network