The group ‘Aespa’ has achieved million-seller sales in the first week of release (album sales in one week based on the release date) for five consecutive albums.
According to Circle Chart, an album sales statistics site, on the 8th, Aespa’s fifth mini-album ‘Whiplash’ recorded cumulative sales of about 1.02 million copies as of the previous day, winning the 5th million-seller title in total.
This is the 5th consecutive 100th place following the 2nd mini album ‘Girls’, the 3rd mini album ‘MY WORLD’, the 4th mini album ‘Drama’, and the 1st regular album ‘Armageddon’. This is a record for album sales of over 10,000 copies.
With this, Aespa succeeded in solidifying the title of the best hit maker in the music industry in the first and second half of this year.
‘Whiplash’, released on the 21st of last month, includes the title song of the same name, as well as hip-hop dance songs ‘Kill It’, ‘Flights, Not Feelings’, and ‘Pink Hoodie’. It contains a total of 6 songs.
The title song ‘Whiplash’ is Espa’s first EDM (electronic dance music)-based techno song since its debut.
‘Whiplash’ debuted at number 53 on Spotify, the world’s largest music platform, on the first day of release, recording the highest entry ranking among K-pop girl group songs released in 2024.
In addition, in the second week of November, it successfully entered the US Billboard’s World Album, Global 200 (excluding the US), Global 200, and Billboard 200 charts, proving its global music power.
Espa will be touring in North and South America and Europe starting in January next year. A total of 41 performances will be held in 29 regions, including the United States, Canada, the United Kingdom, and France.
Meanwhile, aespa will continue its pop-up store ‘aespa Week – #Whiplash_mood’ to commemorate the album release in Seongdong-gu, Seoul until the 3rd of next month.
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Interview: The Rise of Aespa as a Global Music Phenomenon
Time.news Editor (TNE): Welcome, and thank you for joining us today! We’re thrilled to have you here to discuss the incredible success of Aespa and their recent album, Whiplash. To start, can you share your thoughts on how Aespa has managed to achieve such remarkable sales figures with their latest release?
Music Industry Expert (MIE): Thank you for having me! Aespa’s achievement of over a million copies sold in the first week of their fifth mini-album Whiplash is truly remarkable. This achievement isn’t just coincidental; it stems from a combination of their unique sound, exceptional marketing strategies, and a loyal fanbase, known as MYs.
TNE: That’s a great point! Aespa’s ability to maintain a million-seller streak with five consecutive albums is unprecedented. How do you think their sound has evolved over time, and what impact has that had on their sales?
MIE: Aespa’s evolution, particularly with Whiplash, highlights their willingness to experiment with new genres. This album features their first EDM-based techno track, which has likely broadened their appeal. By blending different styles, they attract a wider audience while keeping their core fanbase engaged. The song ‘Whiplash’ has even entered Spotify’s charts with the highest entry ranking among K-pop girl groups in 2024, indicating a growing international interest.
TNE: The global reach Aespa is achieving is astounding. Their presence on charts like the Billboard Global 200 shows their power in the international market. What do you think contributes to their global appeal?
MIE: Aespa’s ability to craft music that resonates internationally is key. They effectively combine catchy hooks with polished production and striking visuals, which are hallmarks of K-pop. Furthermore, their global marketing tactics, including their U.S. and European tour scheduled for January, help maintain their momentum abroad. The more exposure they gain, the deeper their connection with international fans becomes.
TNE: Speaking of their tour, what do you believe is the significance of live performances for groups like Aespa in enhancing their brand?
MIE: Live performances are crucial for K-pop groups. They not only showcase the artists’ talent but also strengthen the emotional bond with fans. For Aespa, their 41 performances across 29 regions offer a unique opportunity to connect with diverse audiences, while also elevating their status in the global music scene. It’s a chance to turn digital fans into devoted supporters in real life.
TNE: In addition to their musical talents and tours, Aespa launched a pop-up store to commemorate their album release. How important are these kinds of promotional strategies in today’s music industry?
MIE: Pop-up stores, like the one for Whiplash in Seoul, serve as a fantastic way to create buzz around an album. They provide a physical space for fans to engage with the brand on a deeper level, often leading to increased merchandise sales and a sense of community among fans. It also allows Aespa to establish a stronger presence in their home market while maximizing their launch visibility.
TNE: With all this success, what do you predict for Aespa’s future? Can they continue this upward trajectory?
MIE: If they keep evolving their sound and engaging authentically with fans globally, I believe Aespa will only continue to grow. K-pop is known for its rapid changes, so adapting to trends while staying true to their essence will be crucial. Their potential for future success is immense, especially with the solid foundation they’ve built.
TNE: Thank you for your insights! Aespa’s success is a compelling case study in modern music marketing and brand engagement. We look forward to seeing how they evolve and what they do next!
MIE: Thank you, it was a pleasure discussing Aespa with you!