Eswatini has officially secured its place at Japan’s GREEN×EXPO 2027, joining a global lineup of nations gathering in Yokohama for a six-month international horticultural exhibition exploring sustainable urban development, green infrastructure, and climate resilience starting in March 2027.
Eswatini Secures Official Participation Contract for Yokohama Expo
The Kingdom of Eswatini locked in its international presence when the GREEN×EXPO Association signed an official participation contract with the country on February 26, 2026. That signing initiated practical preparations for the African nation to exhibit on a world stage alongside participants from across Africa, Asia, Europe, the Americas, and the Pacific.
Japan’s Ministry of Foreign Affairs confirmed Eswatini’s scheduled participation in a September 10 update based on rolls maintained through September 7. The sprawling exhibition is scheduled to run from March 19 to September 26, 2027, taking over an 80-hectare main event area inside a roughly 100-hectare site at the former Kamiseya Communication Facility located across Yokohama’s Asahi and Seya wards.
Exhibition Scope, Sub-Themes, and Corporate Sponsorship
Organizers anticipate the 192-day event will draw approximately 15 million total visitors, with more than 10 million paying attendees passing through the gates. Rather than functioning solely as a traditional flower show, the exposition is structured around four foundational sub-themes: co-adaptation, co-existence, co-creation, and co-operation. These pillars aim to spotlight green infrastructure, agricultural innovation, biodiversity restoration, and circular economies.
The Japan Association for the International Horticultural Expo 2027 unveiled the broader operational overview. The exhibition draws participation from more than 75 countries and international organizations, every single one of Japan’s 47 prefectures, and over 500 private companies. National Days and Special Days are already mapped out for 59 participating countries and organizations to highlight their respective cultures, food, and agriculture.
This is not merely an exposition for enjoying flowers and greenery. It is a platform to foster new connections—between people, between people and nature, and with the Earth itself—through the power of nature, and to share a vision of a sustainable and spiritually enriching future with the world.
Yoshinobu Tsutsui, Chairperson of the Association
Major corporate partners are mobilizing logistics and promotional networks to drive attendance. Platinum Partner HIS is running multichannel digital campaigns, while JTB has embedded promotional materials across 255 nationwide locations. Transit networks including Keikyu, JR East, Tokyu Group, and JR Tokai are deploying wrapped Shinkansen trains, platform door advertisements, and airport promotions.
Agricultural and Sustainable Development Stakes for Participating Nations
For Eswatini, the Yokohama gathering arrives as rural development, climate resilience, and food production take center stage in national planning. Participating nations gain dedicated space to present traditional horticultural techniques, genetic resources, and local green initiatives to an international audience.
Japanese leadership has emphasized the event’s dual utility as both a policy showcase and a commercial marketplace.
The event would not only showcase cutting-edge technologies aimed at solving global issues like decarbonization but also serve as a promising venue for business matching.
Yasushi Kaneko, Minister of Land, Infrastructure, Transport and Tourism (then)
As preparations continue toward the March 2027 launch, organizers note that the participant roster will see rolling updates from the Japanese Ministry of Foreign Affairs, keeping the door open for additional international delegations to finalize their pavilions and cultural programs.