[]
Google faces its second major trial in less than a year on Monday, accused by the US government to dominate the market of the advertising online and drown out the competition.
This process is carried out in a court of Virginianearly Washingtonand follows another of similar ones features but focused on the online search market, which ended last month with a verdict determining that Google exercises an illegal monopoly in this area.
This new legal battle, also initiated by the US Department of Justice, focuses on advertising technology Google, the system by which it is determined which ads people see on their search engine and what cost the advertiser pays.
The government accuses the company of controlling in particular the market for advertising banners on websites, including those of various media outlets.
“This technology may be modern, but (Google’s) practices are as old as monopolies,” he said. Julia Tarver Wood, Justice Department lawyer at the start of the trial.
In his presentation he stated that Google Google uses its financial power to buy potential rivals and corner the market, leaving advertisers and publishers no choice but its technology. By means of acquisitions, “Google used its monopoly,” they say.
Related
2024-09-15 14:54:30