2023-05-13 20:50:15
The colors of Finland are no longer blue and white, but fluo green. The fault of a man: Käärijä, 29-year-old rapper. The Finnish representative at Eurovision 2023, this Saturday evening in Liverpool (United Kingdom), is one of the great favorites of the competition with his song “Cha Cha Cha”.
Firmly clinging to second place in the punters’ rankings, he sets fire to the European stage in a setting made of wooden pallets and alongside cha cha cha dancers dressed in fluorescent pink. With a sympathy capital that won over fans of the competition, he has accumulated more than 1.4 million views of his parody of “Tattoo” by his Swedish competitor Loreen.
But Käärijä is also a phenomenon that has adorned an entire country with fluorescent green boleros with puffy sleeves.
From “Cha Cha Cha” pastries to government negotiations
It’s very simple, no less than forty official structures have sent out a message of support, sometimes going so far as to change their profile picture… as the Finnish Ministry of Foreign Affairs did. The minister of the Interior also announced that it would be possible to parade with Finnish flags on Sunday in the event of victory.
On the side of the Ministry of the Economy, a reinterpretation of the national coat of arms has been proposed, where the lion with the sword is found decked out in the famous bolero of Käärijä. Even the tax department there goes his reinterpretation of the lyrics of the song sent to Eurovision.
While the Finnish political parties are in the midst of negotiations to form a government after the April legislative elections, they were treated Thursday noon to “Cha Cha Cha pastries” for dessert, reports MP Henrik Wickström. A little as if muffins bearing the image of La Zarra were appearing at the Council of Ministers.
A few days earlier, it was Helsinki Central Station that dressed its flagship statues. Since then, countless cities have done the same, starting with OuluEuropean Capital of Culture in 2026.
From school to the streets, passing through the churches
No one can escape it. THE Helsinki street musicians now have a new title that they play on repeat, dressed in neon green and pink, while the capital library now only recommends books with green covers and has also changed his profile picture. Municipal transport also posted a photo (fictitious) of a revamped tram.
At a school, an outfit and the singer’s haircut were affixed to a window so children could take “Käärijä selfies” while the Lutheran Church of Finlandthe most important in the country, also went there with its message of support.
Airline company, unions or conservation agency… The Käärijä madness is everywhere, we tell you. In hospitals, caregivers take pictures with blouses and inflated charlottes on their arms to imitate the outfit of their favorite candidate.
The Finns are dreaming of a second Eurovision victory, 17 years after that of the Lordi group and their legendary « Hard Rock Hallelujah »again with memorable costumes.
#Eurovision #Finland #country #adorned #fluorescent #green #Käärijä