RUBEN BERISTAIN
PHOTO: COURTESY | @normapalafox_
It is a resounding marketing success. Regardless of her quality as a footballer, the midfielder Norma Palafox He has been able to take advantage of his popularity on social networks in a very intelligent way.
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Regarding digital impact, the new attacker of thes Red and Black of the Atlas It ranks second as an “influencer” with almost seven million followers among the world’s most popular applications, such as Instagram, Facebook, Tik-Tok and Twitter; second only to Alex Morgan from the United States.
YOUR NUMBERS IN SOCIAL NETWORKS
Facebook 2,485,381 followers
Instagram 2,300,000 followers
Tik Tok 1,800,000 followers
Twitter 350,335 followers
Total: 6,935,716 followers
What was done by the soccer player just 23 years old It is an example to follow at the marketing level, because in social networks it can generate even five times more than what it receives in its professional team (144 thousand per year, according to TV Azteca).
“The issue of social networks and image becomes very important because it allows you to generate additional income. A clear example is Norma Palafox with what she generates in commercial matters, image, that allows her to invest to continue being a professional soccer player. What it generates on the field is not remotely close to what it generates off it”, says Guillermo Zamarripa, founder and general director of the representation agency. The Marketing Jerseya company that represents the player from Sonora and international figures such as the Venezuelan, Deyna Castellanos.
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WHAT CAN MARKETING CONTRIBUTE TO WOMEN’S
That extra effort in building a brand with a digital strategy can be more productive, but brands don’t trust that much yet. An error that occurs can cost dearly for several companies that do not dare to turn to the women’s branch.
“We are way behind in the industry with that macho mentality. They prefer a boy from the Third or Second Division for a campaign, than Charlyn Corral or Maria Sánchez. How is it possible? They are emblematic players of the National Team and they put them in something less than a player who has not even debuted. Everything is also based on ignorance, many brands do not know who they are. More than 50% of the brands in our country have no idea who Alicia Cervantes is or where she plays. We have to educate, we are still in that phase, ”she concluded in an interview with the Diario de los Deportistas.
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NORMA PALAFOX TRACK IN WOMEN’S MX LEAGUE
TEAM MATCHES GOALS
CHIVAS (2017-20) 87 21
PACHUCA (2021-22) 15 0
ATLAS (2022) 1 0
@normapalafox_Yo I want it for myself ????♬ I want it for my Speed song – Tik Toker
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