The fact that a company’s capital management system developed by a world leader in the field will be fully adapted to the local market is a real news. Especially in these days of uncertainty in the local high-tech market, a management system at Estrella’s level is expected to bring tremendous value to Psagot Equity’s customers. Silicon Valley-based AST PCS is a division of Equiniti – a global leader in the field of shareholder registration, and the provider of Estrella, a cloud-based software-as-a-service (SaaS) platform for corporate equity management, which combines innovative private blockchain technology, artificial intelligence (AI) and predictive analysis. Estrella is an API-based system that enables quick and convenient contact with a complete set of partners that includes leading investment companies, valuation providers, companies that offer liquidity solutions and capital managers.
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“Israeli start-up companies are faced with higher operational complexity than ever before when they manage their capital, the current situation in the market requires high modeling capabilities and an understanding of how to use the share capital in the best way for the company,” noted Omer Yaniv, co-CEO of Psagot Equity. “We are excited to collaborate with Estrella and integrate its platform with our other solutions designed for Israeli companies at all stages of their development. Now we can offer the local market a product of an international standard that is fully adapted to all the requirements of the local market and is accompanied by full professional support. Combining our technological approach and deep understanding of the needs of the local market together with the edge technology provided by Estrella, provides a successful solution for everyone.”