The spirit of Christmas has arrived in Stockholm with the unveiling of NK’s traditional Christmas signage on Sunday. The large white snowflakes falling to the ground set the scene for the premiere of SVT’s Christmas calendar, evoking the festive feelings that many Stockholmers eagerly anticipate.
This year, the theme of NK’s Christmas signage is the newly written Christmas fairy tale “The hunt for Christmas magic”, which was developed with the help of artificial intelligence. Visitors can follow the fairy tale through the fantasy world displayed in the department store’s windows.
“We like to experiment and challenge ourselves with new innovations,” said Karin Wickberg, a representative from NK. The department store has been preparing for the unveiling since January, putting a lot of emphasis on the event, which has been held every year since 1915.
The event attracted a long queue along Hamngatan, where families and friends gathered to experience the magic of the traditional Christmas signage. One such visitor, Anna from the Netherlands, recently moved to Stockholm with her son Dax. “We are here to share the feeling in the signage. It is really pretty,” she said, as she admired the display.
The unveiling of NK’s Christmas signage marks the beginning of the holiday season in Stockholm, with preparations starting early in the year and continuing throughout until Christmas approaches. The event has become a cherished tradition for many Stockholmers, drawing people from all over the city to witness the magical display.
As the Christmas spirit continues to spread throughout Stockholm, many are looking forward to the holiday festivities that lie ahead. For those seeking more seasonal experiences, experts recommend visiting the best Christmas markets in Sweden and considering the latest board games as potential Christmas presents for 2023.