Extra Retail, formerly Take, By Moti Ben Moshe, completes the acquisition of Aphrodite, the brand of lingerie brands for women, and expects that the acquisition will increase the group’s aggregate sales turnover in the group’s lingerie to NIS 170-200 million in annual terms, the company hopes.
Extra Retail also acquired Aphrodite’s wholesale, trading, inventory and retail operations in the chain’s 50 branches throughout the country. Upon completion of the acquisition of Aphrodite, Extra Underwear, the lingerie industry, there are approximately 87 branches.
Dudi Cohen, CEO of the Extra Retail Group, stated that: “Aphrodite is one of the pioneering chains in the field and specializes in lingerie and swimwear of a variety of quality brands. The decision to purchase the chain is another step in the group’s strategy. Extra Retail’s combined sales already reach NIS 700 million in annual terms, Terms of trade in light of the size advantage. ”
Extra retail activity in the field of clothing, which according to the company is expected to expand in the near future, is conducted in addition to the activity of Extra Retail in the world of home fashion and design with “Vardinon” and “Home Style” and the world of kitchenware and hospitality with “Naaman” To the professional market.
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