Time.news – Facebook has launched the ‘Reels’ video service in more than 150 countries, in order to accelerate the global growth of the service available so far only in the US, last September.
“Today we are expanding the availability of Facebook Reels for iOS and Android to more than 150 countries around the world. We are also introducing better ways to help ‘creators’ earn money, new tools for creating videos and more possibilities to watch and create Facebook Reels. “So Meta, the holding company of Facebook, on its official blog. The service was also launched in Italy, and has been available for a few minutes on the social media application.
“We are creating several opportunities for creators to earn money with their movies. Our Reels Play bonus program, part of our $ 1 billion creator investment, pays creators up to $ 35,000 per month based on the views of their qualifying footage, ”adds Meta.
Reels is one of the pillars of Meta’s new strategy, which after the publication of the last quarterly has lost a third of its value on the stock market. The Reels are present on Instagram from 2020 and on Facebook from the following year, as a response to TikTok’s explosion in popularity, the social network that actually launched the short video format and then made it a trademark. TikTok is owned by the Chinese tech giant ByteDance.