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Faced with a drop in sales, the Tesla brand has announced a general discount on its vehicles: up to -20% on the price of its most popular cars such as the Model 3 and the Model Y.
With our correspondent in Miami, David Thomson
Already last year, le PDG de Tesla Elon Musk admitted that the price of his cars was ” disgracefully high and that it might dampen demand. Tesla has set itself the goal of increasing its sales by 50% each year, but in the context of the general economic slowdown, car demand is also slowing down and the electric car market is increasingly competitive.
Elon Musk’s company has therefore decided to embark on the price war in a spectacular way to boost its sales. Up to -20% on its most popular models in Europe and the United States.
Stock market fall
Concretely, on the French market this means that the entry-level version of the Model 3 drops by 8,500 euros, dropping to 44,990 euros, which makes the vehicle eligible for the ecological bonus of 5,000 euros. Same thing in the United States where this price drop allows Tesla buyers to benefit from federal aid of $7,500, aid offered only for electric cars under $55,000.
The manufacturer’s announcement, on the other hand, had no effect on Tesla shares, which fell by more than 5% on Friday evening on the New York Stock Exchange, after a steep decline for more than a year.