To remember the importance of micro, small and medium-sized enterprises in creating value for society and in sustainable development, their World Day is celebrated today, in accordance with the objectives of the UN 2030 Agenda. Small businesses do not have profit at all costs as a principle but are also an expression of a community. Craftsmanship is an emblematic expression of this, he said Antonio Intiglietta, president of GeFi, the service company specializing in the organization of trade fairs and exhibitions. Fairs are a strategic factor in the development of the territory. from the fair that the commercial growth activity of a company is born, but it also represents the place where to verify the quality of your product by comparing yourself to the competition.
A sign of recovery comes from Fiera Milano which concentrated two thirds of the events that took place in Milan in a year, from early July to the last event in December with Artigiano in Fiera. Fiera Milano also has a great challenge ahead. We are witnessing an attempt to reposition the western Atlantic area towards a centrality of economic development that had shifted to the Pacific (Indian and Chinese) axis. Fairs, which are the strategic asset on which development and economic promotion moves, follow this dynamic. We are leaders in many sectors: from fashion to design, from furniture to machine tools. The challenge is to consolidate Italy as a reference point for Southern Europe.
A policy that protects brands and industrial policies which are behind the events that are fundamental to have an advantageous position for economic development and Made in Italy. The fair represents a springboard for those who have resisted the crisis. The company needs both economic and human credit, together with territorial and national policies.