2024-05-16 23:12:33
The Nationwide Administrative Division of Statistics (DANE) has revealed the outcomes of the 2023 High quality of Life Survey, highlighting a big change within the construction of Colombian households. The typical measurement of households has skilled a notable decline, reflecting a development that can be noticed all through Latin America.
Within the area, the common family measurement has decreased from 3.9 folks in 2010 to three.4 folks in 2022. Chile has seen a fair steeper discount, going from 3.4 folks per family in 2011 to 2.8 in 2022. Colombia isn’t any exception . In 1993, the common family measurement was 5 members, a determine that decreased to three.9 in 2005, to three.1 in 2019, and to 2.9 in 2023, in accordance with DANE. In city areas, the common measurement is 2.87, and in Bogotá, particularly, it’s 2.65.
This variation is because of a number of components, together with decreased fertility, better insertion of ladies within the labor market, and a rise in instructional ranges. The 2005 Normal Inhabitants Census revealed that 40.5% of Colombian households had been made up of three or 4 folks, 11.1% had been single-person households and 15.2% had two members. These percentages have modified considerably: at present, 19% of households are single-person and 25.3% are made up of {couples} with out youngsters.
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Moreover, whereas simply 5 years in the past 22% of households had 5 or extra members, in 2023 that proportion has dropped to 13.5%. These new demographic realities have vital implications for corporations, which should adapt their merchandise, providers and advertising and marketing methods to the wants of latest kinds of households.
Corporations ought to give attention to creating services and products that serve single-person households, {couples} with out youngsters, and older adults. The idea of a hypermarket, with giant areas of 10,000 sq. meters, is now perceived as anachronistic on this new demographic context.
To remain related, advertising and marketing methods should evolve and transfer past the stereotype of the standard dwelling. This transformation requires innovation and suppleness on the a part of corporations to seize and fulfill the calls for of a inhabitants that’s more and more various in its household composition.
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