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Fan Bingbing Drives $1 Million in Sales During Singapore Live Stream Appearance
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A surprise appearance by chinese actress Fan Bingbing on a local live stream propelled sales of her beauty brand, Fan Beauty Diary, to over $1 million in just 20 minutes, demonstrating the power of celebrity endorsements in the booming online shopping landscape.
the 44-year-old star spent approximately 30 minutes on a broadcast hosted by Patrick Low and Ryan Low on New Year’s Day,engaging with viewers from their home in Sunset Way. fan is currently in singapore to launch her beauty line at Watsons on January 3rd, and used the prospect to showcase her products to a captivated audience.
A Strategic Stop in Singapore
Fan’s visit to Singapore is part of a broader expansion into Southeast Asia for Fan Beauty Diary. She arrived from Melaka, Malaysia, where she serves as a tourism ambassador, on January 1st.During the live stream, conducted in Mandarin, Fan revealed plans to meet with local directors to discuss potential film projects on January 2nd, and to connect with fans at the Watsons launch event on January 3rd, before departing Singapore on January 4th.
Live Stream Success and Record-Breaking Sales
The impact of Fan’s appearance was immediate and substantial. According to Ryan Low, the live stream generated $1 million in sales within 20 minutes, “breaking all company records.” The stream continued for nearly two hours,concluding at 1:30 am,and total sales figures are expected to be even higher. The broadcast attracted a peak audience of approximately 20,000 viewers – a new high for the Low family’s Home family Live mall business, which has been selling Fan’s beauty line for a year.
“Wasn’t it you guys who invited me?” Fan playfully responded when asked about her unexpected guest appearance.She explained that her existing business relationship with Ryan low, fostered through the Chinese messaging app WeChat, prompted her to accept the invitation for a face-to-face conversation.
No Plans for Solo Streaming Venture
Despite the clear success of the live stream format, Fan indicated she has no immediate plans to launch her own channel. “The main thing is, its too arduous,” she stated, emphasizing her preference for focusing on her core profession. “Beauty is my hobby and acting is my profession. I can chat with my fans on live stream, but rarely do I sell products.”
Fan did share insights into the popularity of her products, revealing that a specific sheet mask sold 200,000 units in China within three minutes during a live stream event in June 2025, coinciding with the annual 618 online sales festival. Regarding her brand’s future in Singapore, she expressed a relaxed approach.”It’s selling so well in China. Lots of artistes,actors and young people – men and women – are using it,so I think we should let things develop naturally.”
