Farinart: Nutrition & Sustainability Strategy | [Year]

SAINT-LIBOIRE, QC, Feb. 3, 2026

Baking Industry Shifts Focus to Health, Sustainability

A grain processing specialist is betting on “clean label” ingredients and regenerative agriculture to meet growing consumer demand.

• A new ESG strategy aims to improve the nutritional density of bakery products.
• The initiative focuses on reducing the carbon footprint through natural processes.
• Consumer demand for health and wellness is a key driver of this shift, with 43% willing to pay more for healthier options.
• The company supports the transition to sustainable agricultural practices.

Consumers are increasingly prioritizing health and wellness when making food choices, and the baking industry is taking notice. A grain processing company today announced a new Environmental, Social, and Governance (ESG) strategy designed to improve the nutritional value and reduce the environmental impact of bakery products. The approach centers on natural processes, “clean label” formulations, and support for regenerative agriculture.

Consumer Demand Drives Change

According to reports from NielsenIQ published in September and December 2025, health and wellness are now the most influential factors in food consumption decisions, second only to price. This trend is projected to intensify in 2026, with 43% of consumers indicating a willingness to spend more on healthier choices. ESG criteria and sustainability are no longer optional; today’s shoppers expect tangible benefits that align with their values and simplify their lives.

“The development of this ESG strategy was an opportunity to reflect on our business practices in order to establish ourselves as a player invested in the improvement and promotion of healthy bakery products and premixes for consumers and which promotes soil regeneration,” says Elisabeth Brasseur, Vice-President, Sales & Innovation. “By structuring our approach, it gives us a clear framework to act, with objectives, indicators and timelines, and to mobilize our teams and partners around growth that respects nature, health and communities.”

About the Company

The company is a privately held business operating four factories across Canada. It specializes in developing custom grain blends, baking mixes, sprouted grains, and specialty flours for the baking industry, sourcing ingredients from organic, conventional, and regenerative agriculture. View our product offering.

What are “clean label” ingredients? These are ingredients that consumers easily recognize and perceive as natural, avoiding artificial additives, preservatives, and highly processed components.

Contact and media relations: Jacinthe Côté, [email protected]

SOURCE Farinart Inc.