2023-11-11 10:28:47
Vinted is at the top of the favorite second-hand sites in France. Adrien Nowak / Hans Lucas via Reuters Connect
DECRYPTION – The French craze for second-hand purchases is forcing distributors to reinvent themselves.
It’s a revolution that neither fashion brands nor retail brands saw coming. In just a few years, second-hand goods have established themselves everywhere, revolutionizing the purchasing habits of the French. Long confined to exchanges between relatives, thrift stores and garage sales, the purchase and resale of second-hand products, boosted by the internet, inflation and the desire to stop wasting, has become a real social phenomenon.
To the point of encouraging the managers of fashion brands, websites and distribution brands to review their model of only selling new products. Second-hand shopping has long ceased to be the prerogative of eco-friendly bobos or broke students. Almost all households have converted to it, evangelized by the rise of specialized platforms such as Vinted and Leboncoin. Three out of four French people have already purchased a second-hand product, according to Ifop.
The business of negotiation
The profiles of followers are as diverse as the sociology of the French: parents who…
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