2023-06-18 04:49:02
After Mother’s Day, make way for Father’s day. This Sunday, June 18, dads, too, will have the right to their day in their honor, the third Sunday of June, as tradition dictates. But where does this celebration often less known than its female counterpart come from?
The first times when Father’s day is evoked date back to the 15th century when the Catholic Church fixed a religious feast on March 19, six days before the Annunciation, to celebrate the figure of Joseph, the foster father of Jesus. If this date quickly disappeared from the Catholic calendar, some very religious countries such as Spain or Portugal have kept March 19.
Officially celebrated since 1952 in France
In France, we had to wait until 1950 to hear about Father’s Day again thanks to… a commercial director of a Breton lighter company. Marcel Quercia, the director of Flaminaire, has developed a commercial strategy to boost his sales in June by creating Father’s Day.
The commercial is justified in particular by citing the absence of celebrations for dads while Mother’s Day has existed since the beginning of the 20th century. Its slogan – “Our dads told us, for Father’s Day, they all want a Flaminaire” – is then displayed on their entire storefront.
Given the success of the operation, and the takeover by other companies such as the Oberthur printing press, which displayed it on all its calendars, the State was forced to officially register it on the national calendar by decree in 1952. And since that day, without interruption, Father’s Day is the third Sunday in Junejust before summer.
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