Kochi: Federal Bank has launched the Football Fiesta campaign with many prizes lined up to celebrate the World Cup Football.
Instagram has also introduced an Augmented Reality (AR) filter that makes it look as if you’ve been filmed in the midst of the noise of a football field wearing a branded jersey as part of a giveaway scheme for social media users. Using the filter available on the bank’s Instagram profile, set the camera to selfie mode and take a selfie saying ‘goal’. The bank will also offer attractive prizes to selected customers who take this picture, tag Federal Bank (@federalbanklimited) and post it with the hashtag #FootballFiesta.
The Augmented Reality filter provides a unique experience that gives you the feeling of being a part of the celebration on the field from anywhere in the world. Bank Chief Marketing Officer M. V. S Murthy said.
Federal Bank also released a visual representation of the bank’s musical logo, which is based on the Football World Cup.