2024-08-07 14:12:42
While the Mexican firm has closed nearly 200 OXXO stores in Tamaulipas due to problems of unsafetyin the United States acquired 249 units of the chain Delek for 385 million dollars, located mainly in Texas.
Delek is a brand of downstream energyfocused on the Petroleum refining; For the purposes of this transaction, its retail operations will be segregated, the Mexican company explained.
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Las convenience stores operate under the DK brand, with approximately 90% of them located in the state of Texas. The remainder are located primarily in New Mexicowith a small presence in Arkansas.
Almost all stores operate in a gas station, under the brands of combustible DK y AlonThe transaction also includes a small fuel transport fleet.
With a total market of more than 850 billionmore than 150 thousand locations and a high fragmentation, the US market for convenience and mobility is attractive for operators with adequate capacities and sufficient scale, detailed the main bottler of the soft drink. Coca Cola.
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“For FEMSA, this market fits its strategy and offers an opportunity to build a platform that, over time, has the potential to achieve scale and create value for its shareholders.”
The firm detailed that through OXXO, FEMSA has acquired extensive experience and knowledge developing key capabilities for the store expansion, supply chain, shopping, segmentation y price management; and these capabilities will be invaluable as the Company launches and develops its U.S. strategy.
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While the strategy goes beyond any region o demographic groupthe appeal of the OXXO brand may be relevant in certain markets served by DK stores.
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2024-08-07 14:12:42