2024-04-24 17:36:52
Ferrari will have a small adjustment to its name due to its association with HPnew commercial partner of the most successful team in the Formula 1. This partnership will begin on Miami Grand Prix in the current season and for which, both Charles Leclerc as Carlos Sainz He will wear the logos of the American company on his cars and on his overalls.
The CEO of the Italian team, Benedetto Vigna, He commented that they hope to achieve great things with this collaboration. “This is where our desire to innovate on the road and track comes from, as well as our commitment to a sustainable future, from carbon neutrality to the education of younger generations.”
“At HP we have found the same values, which makes it an ideal partner. We are looking forward to starting our collaboration and facing new opportunities and challenges together,” he explained, while the director of HP, Enrique Lores, that this association will be an opportunity to reach new markets. “Both brands are built on rich histories that have stood the test of time.”
“Through this unique collaboration, we also have the opportunity to reach new audiences, drive business growth and create lasting impact for our joint customers and communities. Together we will leverage the global racing stage to accelerate sustainable innovation,” he stated. Lords.
In this way, the Maranello team will now be officially called Scuderia Ferrari HP and the sponsorship will not only be for the team of the highest category of motorsports, but also for its set of eSports y Maya Weug, the pilot of According to Racing in F1 Academy which has the support of those from Maranello.
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